October 20th, 2008
Defining Pay-Per-Click Advertising
It maybe possible that you cannot easily define pay per click, but you probably be aware of what sponsored links are. You will see these links on sites where you read articles, scan news clips or even download free photos etc.
PPC also known as PPC Advertising, Google AdWords. As the name implies, pay-per-click allows you to pay for ranking on a per click basis. Pay Per Click is paying a web site vendor for a visitor’s click on an ad that sends them to your web site. Most of the vendors, largest being Google and Yahoo, do not charge you until the visitor actually clicks to your site. Position #1 is only a credit card swipe away. It is also much faster than SEO, taking anywhere from a day to five minutes to see results.