March 27th, 2008

How Did We Become So Lost?

If one takes a step back and looks at the evolution of man on planet earth it can be a shocking experience. It seems that so much of our energy, our efforts in so many areas have been based on fear,hate,greed and selfishness and now mother earth is telling us…..enough!

February 7th, 2008

Copywriting - Creating A Granfalloon

A “granfalloon” is a term coined by Kurt Vonnegut in 1963 for his novel titled “Cat’s Cradle”. Vonnegut described a granfalloon as a “…proud and meaningless association of human beings.” Any group that bonds together through superficial, shared characteristics is a granfalloon.

Have you ever met someone who shared the same birthday as you? Pretty exciting, isn’t it? For an instant, if not longer, you feel a special camaraderie with that person. But why? Do you really have anything significant in common beyond being born on the same day? Probably not. The association, while interesting, is essentially meaningless.


Close
E-mail It